AI shade matching
Find the foundation shade that's actually yours.
ShadeLoom reads your natural skin tone from a photo, matches you to a real foundation shade and undertone, lets you ask an AI beauty assistant anything — and helps you book a salon near you.
Everything you need to nail your shade
From a single photo to a full beauty routine, personalized to your skin.
Skin-tone scan
Take one photo. ShadeLoom detects your face, samples your true skin color, and corrects for lighting.
Shade & undertone match
Get matched to the closest foundation shade by color distance, plus a warm / cool / neutral undertone read.
AI beauty assistant
Chat with an assistant that knows your scan history for personalized shade and makeup advice.
Cross-brand matches
See the nearest shades from other brands, so you can find your match wherever you shop.
Looks & skincare tips
Occasion-ready makeup looks and undertone-specific skincare tips, generated for you.
Salon booking
Discover salons worldwide, compare services and prices, and request an appointment.
How it works
Three steps from photo to perfect match.
Scan your skin
A quick photo is all ShadeLoom needs to read your natural skin tone.
Find your shade
Get your matched foundation shade, undertone, and cross-brand options.
Ask the assistant
Get personalized shade and makeup guidance from the in-app AI assistant.
Salons
Book a salon — anywhere in the world.
Find salons near you, see their services and prices, and request an appointment in the ShadeLoom app.
For you
- Browse salons by country and city
- See every service with its price and duration
- Pick a date, time and services, then send a request
- Chat with the salon once they accept
For salon owners
- Register your salon with a one-time fee
- List your services, prices and durations
- Get appointment requests from customers near you
- Unlock a request to see who's booking and chat — free with ShadeLoom Premium
Salons are reviewed by our team before they appear in the app.
ShadeLoom Premium
Unlock occasion looks, undertone skincare tips, your skin-tone timeline — and, for salon owners, free access to every booking request.
- Occasion looks
- Skincare tips
- Scan timeline & trends
- Free salon request views for owners
Your shade is waiting.
Download ShadeLoom and find your match in under a minute.