AI shade matching
Find the foundation shade that's actually yours.
ShadeLoom reads your natural skin tone from a photo, matches you to a real foundation shade and undertone, and lets you ask an AI beauty assistant anything.
Everything you need to nail your shade
From a single photo to a full beauty routine, personalized to your skin.
Skin-tone scan
Take one photo. ShadeLoom detects your face, samples your true skin color, and corrects for lighting.
Shade & undertone match
Get matched to the closest foundation shade by color distance, plus a warm / cool / neutral undertone read.
AI beauty assistant
Chat with an assistant that knows your scan history for personalized shade and makeup advice.
Cross-brand matches
See the nearest shades from other brands, so you can find your match wherever you shop.
Looks & skincare tips
Occasion-ready makeup looks and undertone-specific skincare tips, generated for you.
How it works
Three steps from photo to perfect match.
Scan your skin
A quick photo is all ShadeLoom needs to read your natural skin tone.
Find your shade
Get your matched foundation shade, undertone, and cross-brand options.
Ask the assistant
Get personalized shade and makeup guidance from the in-app AI assistant.
ShadeLoom Premium
Unlock occasion looks, undertone skincare tips, and your skin-tone timeline.
- Occasion looks
- Skincare tips
- Scan timeline & trends
Your shade is waiting.
Download ShadeLoom and find your match in under a minute.